You purposely want to build a cab that can not play most games? 😯
Anyways you'll have to check the keys n the mame menu, i think by default you access that by holding start. you can also open it from the retroarch menu, you can not see it from within emulationstation like you're trying to do on the picture.
Start the game first.
Please do not post a support request without first reading and following the advice in https://retropie.org.uk/forum/topic/3/read-this-first